Nestea has always been known as the ultimate refreshment, and our client was looking for big campaign ideas for 2013. We tapped into the insight that people always want to feel their best and avoid the things that kill their good mood. Transforming these mood-killers into zombies, we positioned Nestea as the way to resist them.
Unfortunately, this concept was not selected and is considered spec work.
Our insight, concept write up and tactics are below. We used PSA-style look and feel with the above creative, and featured a lot of fun, interactive executions to bring it to life.