As a part of the new Tradewinds Jimmy Buffett Island Teas launch, we created the 2015 Sip & Sing Tour – an experiential activation that followed Jimmy’s own nationwide summer concert series. Our custom-wrapped RV parked among the tailgaters and served up product sampling, giveaways, trivia, a karaoke experience similar to the online contest and a whole lot of fun.
These events gave us a captive audience of our target consumers: some of the most passionate fans out there – Parrotheads. They loved Jimmy’s Island Tea flavors, and their legendary enthusiasm for the island lifetyle was on full display:
Myself, a few co-workers and even the client got into the karaoke fun.