Tradewinds Iced Tea wanted to bring their “A Little Taste of Paradise” strategy to life and reinforce the message: you can enjoy paradise anytime, anywhere when you have Tradewinds.. Ryan Partnership created a Pop Up Paradise to give consumers in downtown Chicago an unexpected taste of paradise.
The Bus Shelter creative above let the people of Chicago know about the event and the message. At the event, sand sculptures, beach chairs, island music and plenty of cold Tradewinds introduced consumers to paradise. T-shirts (pictured below) were given out as premiums.
The headline from the above creative was subsequently used in retail and social activations for the brand.
Click to enlarge.