Resume

Download a PDF version of my resume here: Andrew Zenyuch Resume

Andrew J. Zenyuch
Palmyra, PA 17078 • 610-914-1620 • andrew@andrewzenyuch.com

SUMMARY OF QUALIFICATIONS
Highly creative, conceptually experienced Copywriter with an unrivaled passion to ideate big ideas and find a brand’s unique voice to win in the marketplace. Recognized for enhancing collaboration and continually developing a diverse knowledge base. Areas of expertise include:

  • Writing copy and developing conceptual ideas that exceed client expectations
  • Implementing current trends in social media, digital, shopper marketing, B2B and consumer promotions
  • Creative Problem Solving and Ideation Facilitation

EXPERIENCE
Sacunas, Harrisburg, PA
Copywriter
April 2016 – October 2016
Rebranded billion dollar B2B companies for a Chief Marketer 2016 B2B Top Shop

  • Reimagined B2B brands by finding their voice and translating it into taglines, brand narratives, mantras and company values
  • Positioned clients as experts in their field by writing Thought Leadership articles on industry-relevant topics
  • Identified unique market positioning and key competitive differentiators through first-hand market research
  • Elevated clients’ digital presence by writing company websites, banner ads, social media posts, emails and video
  • Strengthened search visibility for client websites through SEO enhancement and development
  • Created, led and wrote the agency’s social media strategy and posts
  • Crafted messaging that won Gold at the 2016 MarCom awards for our PTW client’s tradeshow booth

Ryan Partnership, Division of Epsilon – a Fortune 500 Company
Wilton, CT – Remote from Dallas, TX
Copywriter
June 2012 – April 2016
Write compelling copy and develop innovative promotional concepts for Fortune 500 companies

  • Ideate and write potential program concepts with tactical executions containing social media, in-home, digital, on and off premise, online and in-store elements
  • Partner with multiple marketing and advertising agencies to deliver a unified, engaging message
  • Translate and optimize campaign messages for retail, consumer and digital outlets
  • Collaborate with Art and Creative Directors to deliver visually-impactful, strategically-sound creative
  • Helped Nestle Waters grow business by 30%
  • Increased eCommerce sales of SanPellegrino Sparkling Fruit Beverages by 29% through advanced content creation
  • Raising Spirits, our 2014 Boston Marathon activation for Poland Spring, won Gold for Best Local/Regional Campaign at the 2015 Pro Awards

Freelance Copywriter, Norwalk, CT
September 2011 – June 2012
Agencies Included: Ryan Partnership, Acosta Sales & Marketing and Connect3Digital
Delivered exceptional copy and program concepts for Fortune 500 brands on behalf of multiple agencies

  • Concepted potential creative directions based on brand voice and objectives
  • Worked with both agency and brand clients to determine strategic approaches for projects
  • Mediums included: FSIs, web pages, program concepts, radio scripts, Facebook posts, web banners, blog posts, print ads, Facebook tabs, sell sheets, direct mail, sample cards and in-store point of sale pieces

Integrated Marketing Services, Norwalk, CT
Concept Writer/Brainstorm Facilitator/Copywriter
August 2009 – August 2011
Wrote concepts and copy for Promo Magazine’s Top-Ranked Shopper Marketing Agency

  • Wrote compelling copy for marketing programs containing social media, online, print and in-store executions
  • Led agency conceptual process and focused on driving creativity throughout organization
  • Facilitated ideation sessions to develop retailer-specific shopper marketing concepts, which included a combination of in-store, digital, social media, in-home and out of home executions
  • Developed and implemented agency perspective on digital technologies and trends as part of Digital Team

Innovation Focus, Lancaster, PA
Senior Associate, Associate
November 2006 – August 2009
Facilitated Fortune 1000 companies through a custom new product development process leveraging primary qualitative market research

  • Co-facilitated new product development ideation sessions for Hershey’s, Knouse Foods (Musselman’s), AARP, Electrolux, and SC Johnson, among others
  • Wrote Innovative Issues, a monthly e-newsletter designed to inspire clients with current trends and best practices in new product development and innovation
  • Developed insights from custom market research to fuel ideation sessions
  • Promoted for demonstrated expertise in project management, market research and new product development

The Mega Group, Robbinsville, NJ
Associate Project Manager, Account Coordinator
January 2005 – November 2006
Achieved client marketing objectives through program coordination and management

  • Promoted for exemplary project and client management
  • Wrote press releases to drive awareness and publicity for clients and their events
  • Managed promotional executions for clients including print, web design, fulfillment, and branding projects

Indianapolis Indians, Indianapolis, IN
Ticket Office Assistant: May 2004 – September 2004

Reading Phillies Baseball Club, Reading, PA
Associate: May 2002 – September 2002, May 2003 – September 2003

EDUCATION
Seton Hall University,South Orange, NJ (2004)
Bachelor of Science in Business Administration – Concentration in Sport Management
Magna Cum Laude Graduate

CONCEPT/COPY SAMPLES and CLIENT LIST
Available using links above