July 2007 Innovative Issues – Newsletter

Below is a draft copy of the July 2007 edition of Innovative Issues – Innovation Focus’s monthly newsletter.

You can download a PDF version of this here: July 2007 Innovative Issues

Did we miss a memo? Since when did all this “Back To School” stuff stop popping up? Doesn’t that signal the unofficial end of summer? Last we checked, we were sitting on the beach, staring at a beautiful sunset with a cold drink in our hands. And by that we mean staring at our screensavers and imagining we were there. Oh well, at least it was fun while it lasted. Enjoy this month’s Innovative Issues, and weep not for the pending closing of this beautiful season.

In This Issue

  • Our Chapter In The New PDMA Toolbook 3!!!
  • 2007 CPSI Conference Recap
  • Issues In Innovation Series – Part 4 of 7
  • Article Links
  • Speeches and Conferences
  • Quote of the Month
  • Innovative Exercise of the Month

Our Chapter In The New PDMA Toolbook 3!!!
We are delighted and extremely excited to announce that Anne Orban will be published in the upcoming PDMA Toolbook 3! Anne’s chapter, The Slingshot: A Group Process for Generating Breakthrough Ideas gives a detailed look at our Slingshot process, how it was started, the types of results it generates and why it’s different and more useful than its component processes.


We are pleased to offer you, the Innovative Issues faithful, a copy of the pre-press version of the article. All you have to do is click here to send an email requesting a copy of the article, and we’ll send it to you in PDF format.

To send Anne a note of congratulations, click here.

To pre-order the PDMA Toolbook 3 (due out in October 2007), click here.

2007 CPSI Conference Recap
By Bree Gillespie

Bree Gillespie attended and taught at the Creative Education Foundation’s (CEI) 2007 Creative Problem Solving Institute (CPSI) Conference. This is Bree’s 7th year attending the conference. In her article, she gives an overview of the philosophy and background of the conference as well as the Creative Education Foundation.

To read Bree’s article, please click here.

Issues In Innovation Series – Part 4 of 7
By Anne Orban, M.Ed., NPDP

The fourth question in this series is:
What is the new product development process on the horizon? (Cooper’s basics seem to be out of favor).

To read Anne’s response, click here.

We encourage you to to read Anne’s answer and send your own responses and reactions to us here.

Article Links
Here are some links we recommend:

  • The Business Benefits of Going Green – This review gives you the highlights of the book The Clean Tech Revolution, such as different, successful business models (Toyota), predictions for the future, key revenue sources for the green trend, and how important the conservation of water will be.
  • What’s In A Name? – You’ve heard of Google and Apple, right? Now how about the Verizon G’zOne? It’s the first cell phone that is completely waterproof and meets military standards for water, dust and shock resistance. It’s a great example of a neat product crippled by a horrible name. This article talks about the importance of a good name. Innovation Focus can help with the first step in finding a great name for a product or service through our Naming Process. For more information or for a free workbook, send a message here.
  • 12 Most Influential Gadgets And Gizmos – Time Magazine goes back through recent history to find the top 12 gadgets and gizmos that influences the direction technology went, such as the first VHS recorder and the first camera phone. Yes, the iPhone did make the list.
  • Trendwatching – “(Still) Made Here” – Trendwatching is a great website that we highly recommend. This month they take a look at the trend of (Still) Made Here. They define this as: “(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest’, a growing number of consumers are seeking out the local, and thereby the authentic, the storied, the eco-friendly and the obscure.”
  • Experience Is the Product – This article talks about the importance of the consumer experience of a using product and how it’s the only thing that consumers care about. It shows examples of companies that do this well and tells us the useful information we can glean from them.
  • 50 Best Websites 2007 – Time Magazine – Time Magazine ranks their 50 best websites for the year. Some of these we’ve never heard of before, but were really impressed when we checked them out. Sadly, www.innovationfocus.com did not make the list.

Speeches and Conferences
The Institute for the Study of Business Markets (ISBM)
Chris Miller will be speaking for The Institute for the Study of Business Markets (ISBM) at Penn State’s Smeal College of Business Administration. The event Chris will be speaking at, ISBM New Offering Realization Consortium Tools, Techniques and Process for Getting Good Ideas, and Moving them Along at the Front End of B2B Innovation, is in Pittsburgh, PA on Thursday, September 20th.

PDMA International Conference – Innovation Connection 2007 – October 1-2 at Disney’s Contemporary Resort in Orlando, Florida. Innovation Focus’s information for the conference to follow in the coming months. For more information on the conference, click here. To register, click here.

Quote of the Month
“Wealth flows directly from innovation… not optimization… wealth is not gained by perfecting the known.” – Kevin Kelly, Founding Executive Editor of Wired Magazine.

What is your reaction to this quote? How does this month’s quote affect you? Email your comments and reactions to us and your response may be published in next month’s issue.

Innovative Exercise of the Month
Think of a problem or task you have that needs to be solved. Now think of a foreign country. It can be a country you’ve been to, one you’d like to go to, one you’ve heard about recently or even one picked from a map! Put yourself in the shoes (or clogs) of a local of that country. Spend a few minutes researching the culture of your chosen country. If it helps, adopt the country’s accent for a few minutes. Now look at your task through the eyes of the your country’s natives. How would they solve your problem?

Did this exercise help you solve your task? Or did you just like looking at your problem creatively? Let us know! Click here to email your thoughts or success stories to us. We’d love to hear them!