Soy Inspirations, a soy candle manufacturer recently acquired by SC Johnson, underwent a rebranding at the end of 2009, when they became Seed Soy Candles. To support this rebranding, they turned to Integrated Marketing Services for a tagline and a headline for their new identity. Their brand communication focused on the realism their candles are able to achieve through a proprietary manufacturing process, and they wanted a positioning to reflect this.
They chose the tagline and headline I wrote, and are utilizing it on their website, in a print ad, and on header cards for displays in-store.
Click on each image to enlarge.
