Download a PDF version of my resume here: Andrew Zenyuch Resume

Andrew J. Zenyuch
Lititz, PA • 610-914-1620 •

Passionate creative leader with extensive copywriting, concept and strategy experience for CPG brands. Dedicated to developing big ideas and defining a brand’s unique perspective and voice to win with consumers. Recognized for enhancing collaboration and continually developing a diverse knowledge base. Areas of expertise include:

  • Writing copy and developing conceptual ideas that exceed client expectations
  • Implementing trends in social media, digital, shopper marketing and consumer promotions
  • Creative Problem Solving and Ideation Facilitation

donovan connective marketing – November 2016 – Current
Associate Creative Director, Senior Copywriter
Lead all concepting and copywriting aspects of marketing initiatives for food and beverage brands.

  • Promoted for demonstrated writing ability, strategic creative expertise and elevating consumer promotion, social and content programs for Perdue, NatureSweet, Knouse Foods and more
  • Supervise and mentor a team of three designers
  • Manage all aspects of creative department in absence of creative director
  • Lead all concepting efforts, incorporating insights, strategy, thematics and tactics to create cohesive programs
  • Create copy and messaging for all projects and branding initiatives, including FSIs, digital, in-store, messaging platforms, packaging, social, content, radio, TV and web projects

Sacunas – April 2016 – October 2016
Rebranded billion dollar B2B companies for a Chief Marketer 2016 B2B Top Shop

  • Reimagined B2B brands by finding their voice and translating it into taglines, brand narratives, mantras and company values
  • Positioned clients as experts in their field by writing Thought Leadership articles on industry-relevant topics
  • Identified unique market positioning and key competitive differentiators through first-hand market research
  • Elevated clients’ digital presence by writing company websites, banner ads, social media posts, emails and video
  • Strengthened search visibility for client websites through SEO enhancement and development
  • Created, led and wrote the agency’s social media strategy and posts
  • Crafted messaging that won Gold at the 2016 MarCom awards for our PTW client’s tradeshow booth

Ryan Partnership, Division of Epsilon – June 2012 – April 2016
Remote from Dallas, TX
Write compelling copy and develop innovative promotional concepts for Fortune 500 companies

  • Ideate and write potential program concepts with tactical executions containing social media, in-home, digital, on and off premise, online and in-store elements
  • Partner with multiple marketing and advertising agencies to deliver a unified, engaging message
  • Translate and optimize campaign messages for retail, consumer and digital outlets
  • Collaborate with Art and Creative Directors to deliver visually-impactful, strategically-sound creative
  • Helped Nestle Waters grow business by 30%
  • Increased eCommerce sales of SanPellegrino Sparkling Fruit Beverages by 29% through advanced content creation
  • Raising Spirits, our 2014 Boston Marathon activation for Poland Spring, won Gold for Best Local/Regional Campaign at the 2015 Pro Awards

Freelance Copywriter – September 2011 – June 2012
Agencies Included: Ryan Partnership, Acosta Sales & Marketing and Connect3Digital
Delivered exceptional copy and program concepts for Fortune 500 brands on behalf of multiple agencies

  • Concepted potential creative directions based on brand voice and objectives
  • Worked with both agency and brand clients to determine strategic approaches for projects
  • Mediums included: FSIs, web pages, program concepts, radio scripts, Facebook posts, web banners, blog posts, print ads, Facebook tabs, sell sheets, direct mail, sample cards and in-store point of sale pieces

Integrated Marketing Services – August 2009 – August 2011
Concept Writer/Brainstorm Facilitator/Copywriter
Wrote concepts and copy for Promo Magazine’s Top-Ranked Shopper Marketing Agency

  • Wrote compelling copy for marketing programs containing social media, online, print and in-store executions
  • Led agency conceptual process and focused on driving creativity throughout organization
  • Facilitated ideation sessions to develop retailer-specific shopper marketing concepts, which included a combination of in-store, digital, social media, in-home and out of home executions
  • Developed and implemented agency perspective on digital technologies and trends as part of Digital Team

Innovation Focus – November 2006 – August 2009
Senior Associate, Associate
Facilitated Fortune 1000 companies through a custom new product development process leveraging primary qualitative market research

  • Co-facilitated new product development ideation sessions for Hershey’s, Knouse Foods (Musselman’s), AARP, Electrolux, and SC Johnson, among others
  • Wrote Innovative Issues, a monthly e-newsletter designed to inspire clients with current trends and best practices in new product development and innovation
  • Developed insights from custom market research to fuel ideation sessions
  • Promoted for demonstrated expertise in project management, market research and new product development

The Mega Group – January 2005 – November 2006
Associate Project Manager, Account Coordinator
Achieved client marketing objectives through program coordination and management

  • Promoted for exemplary project and client management
  • Wrote press releases to drive awareness and publicity for clients and their events
  • Managed promotional executions for clients including print, web design, fulfillment, and branding projects

Indianapolis Indians, Indianapolis, IN
Ticket Office Assistant: May 2004 – September 2004

Reading Phillies Baseball Club, Reading, PA
Associate: May 2002 – September 2002, May 2003 – September 2003

Seton Hall University,South Orange, NJ (2004)
Bachelor of Science in Business Administration – Concentration in Sport Management
Magna Cum Laude Graduate

Available using links above