Resume

Download a PDF version of my resume here: Andrew Zenyuch Resume

Andrew Zenyuch
andrew@andrewzenyuch.com • 610-914-1620 • https://www.linkedin.com/in/andrew-zenyuch/

EXPERIENCE

Cheil Dallas – June 2021 – May 2024 
Creative Director, Associate Creative Director
Led the NCME, CRM and HQ teams for Samsung smartphones, tablets, watches, earbuds and PCs

  • Managed, supervised and mentored a collection of ACDs, art directors and copywriters across three different teams focused on email, product and international projects
  • Wrote copy for online ads, email, video, messaging toolkits, radio, digital, social media and more
  • Concepted campaign ideas for new product launches
  • Interviewed, hired and onboarded new employees
  • Promoted for demonstrated excellence in management, writing and creative execution

donovan connective marketing – November 2016 – June 2021
Associate Creative Director, Senior Copywriter
Led all concepting and copywriting aspects of marketing initiatives for food and beverage brands

  • Wrote copy for all projects, including branding initiatives, FSIs, direct mail, digital, in-store, packaging, social, content, radio, TV and web projects
  • Supervised and mentored a team of three designers
  • Led all concepting efforts, incorporating insights, strategy, thematics and tactics to create cohesive programs
  • Promoted for demonstrated writing ability, strategic creative expertise and elevating consumer promotion, social and content programs
  • Clients: Perdue chicken, Yuengling, NatureSweet, GOYA, Furmano’s Lucky Leaf and more

Sacunas – April 2016 – October 2016
Copywriter
Rebranded billion-dollar B2B companies for a Chief Marketer 2016 B2B Top Shop

  • Reimagined B2B brands by finding their voice and translating it into taglines, brand narratives, mantras and company values
  • Positioned clients as experts in their field by writing thought leadership articles on industry-relevant topics
  • Crafted messaging that won Gold at the 2016 MarCom awards for PTW tradeshow booth
  • B2B Clients: TE Connectivity, PTW, Skills of Central PA, Community Services Group and more

Ryan Partnership, Division of Epsilon – June 2012 – April 2016
Remote from Dallas, TX
Copywriter
Wrote compelling copy and developed innovative promotional concepts for national CPG brands

  • Ideated and wrote potential program concepts with tactical executions containing direct mail, social media, in-home, radio, digital, on and off premise, online and in-store elements
  • Translated and optimized campaign messages for retail, consumer and digital outlets
  • Increased eCommerce sales of Sanpellegrino Sparkling Fruit Beverages by 29% through advanced content creation
  • Raising Spirits, our 2014 Boston Marathon activation for Poland Spring, won Gold for Best Local/Regional Campaign at the 2015 Pro Awards
  • Clients: Perrier, Sanpellegrino, Nestle Waters, Ozarka, Red Hook, Sweat Lead Tea and more

Freelance Copywriter – September 2011 – June 2012
Delivered exceptional copy and program concepts for Fortune 500 brands on behalf of multiple agencies

  • Agencies included: Ryan Partnership, Acosta Marketing, and Connect3Digital
  • Mediums included: FSIs, web pages, program concepts, radio scripts, Facebook posts, web banners, blog posts, print ads, Facebook tabs, sell sheets, direct mail, sample cards and in-store point of sale pieces
  • Clients: Bacardi, D’USSÉ, Bombay Sapphire, Poland Spring, Dewar’s, Hasbro and more

Integrated Marketing Services – August 2009 – August 2011
Concept Writer/Brainstorm Facilitator/Copywriter
Wrote concepts and copy for Promo Magazine’s Top-Ranked Shopper Marketing Agency

  • Led agency conceptual process and focused on driving creativity throughout organization
  • Wrote compelling copy for marketing programs containing direct mail, social media, online, print and in-store executions
  • Clients: Dove, AXE, Suave, Hellman’s, Ben & Jerry’s, Glade, Ziploc, Pledge, Windex and more

Innovation Focus – November 2006 – August 2009
Senior Associate, Associate
Facilitated B2B and B2C companies through a new product development process leveraging primary market research

  • Led brainstorming ideation sessions for new products and services fueled by custom insights
  • Conducted and managed qualitative and quantitative market research programs
  • Promoted for demonstrated expertise in project management, market research and new product development
  • Clients: Hershey’s, Targus, AARP, Ronzoni, Elkay, Electrolux and more

The Mega Group – January 2005 – November 2006
Associate Project Manager, Account Coordinator
Achieved client marketing objectives through program coordination and management

  • Wrote press releases to drive awareness and publicity for clients and their events
  • Promoted for exemplary project and client management
  • Clients: Verizon, AstraZeneca and more

Indianapolis Indians, Indianapolis, IN
Ticket Office Assistant: May 2004 – September 2004

Reading Phillies Baseball Club, Reading, PA
Associate: May 2002 – September 2002, May 2003 – September 2003

EDUCATION
Seton Hall University, South Orange, NJ
Bachelor of Science in Business Administration – Concentration in Sport Management
Magna Cum Laude Graduate

WORK SAMPLES & CLIENT LIST
Available using links above