Galaxy S24 Ultra Reserve/Tease Campaign – Samsung

Space Zoom is a superpower. With a simple reverse-pinch, you can make far away objects larger than life – transforming everyday into an epic adventure.

I leaned into this insight to tease the new Space Zoom with AI for the Galaxy S24 launch – using the superpower to illustrate how the best zoom on a smartphone just got even better.

This was executed across social media,, email, OOH and digital media. It was featured on Forbes, TechRadar, 9to5google and more.