Nestle Regional Spring Waters are the Official Bottled Waters of several Major League Baseball teams. Poland Spring sponsors the Yankees and Red Sox; Ozarka sponsors the Texas Rangers, and Ice Mountain sponsors the St. Louis Cardinals.
For these markets, Nestle Waters wanted to tie these sponsorships to their “Better is…” positioning in an FSI. The above creative marries the two together in a baseball-relevant way that works on multiple levels. This concept was not chosen by the client and should be considered spec work.