As an extension of our “Go Local” initiative, Ozarka became the Official Bottled Water of the Southlake Carroll Dragons, a high school football team with a winning tradition – just like our brand. We created social videos, in-stadium signage, in-store POS (above), rally towel giveaways, parking lot activations, radio spots, and PA announcements to communicate our sponsorship.
The Dragons went undefeated in the regular season before losing in the State Quarterfinals, and our activation was a hit with both fans and the local Texas community.
