UPDATE: Nestle Waters loved these videos so much, we created them for the other four Regional Spring Waters – Poland Spring, Deer Park, Arrowhead and Ice Mountain – and expanded them to the brand’s social media and eCommerce platforms! The new Poland Spring video is posted below.
This year’s iteration of the Go Local initative is From Here, For Here – a program designed to promote the fresh-taste and local nature of Nestle’s Regional Spring Waters, as well as their commitment to the local community.
We brought this to the retail level with the below at-shelf videos, which were attached to the shelf with the above signage. It educated shoppers about the brand in a quick, fun way, using a kinetic type/infographic style to motivate shoppers to purchase. As noted above, the client loved them so much they were expanded to be used in both social, digital and eCommerce channels.
Poland Spring – over 2.7 million views on Facebook!
Zephyrhills – also on Facebook
Ozarka – also on Facebook