To launch Fresh Cuts, a first-ever line of pre-cut fresh chicken, Perdue wanted a video that explained the benefits of the product – save up to 30 minutes, less prep and hassle – in a fun, memorable way. The chosen direction was my Infomercial-style video concept that exaggerated the struggle that all consumer experience when cooking chicken.
Originally intended for use on their website and social channels, the video was run as a TV Commercial in the Philadelphia market, where it out-performed commercials Perdue ran nationally.