With college football season ramping up, NatureSweet wanted to capitalize on the game day fandom. I created a promotion that leaned into the one thing on every fan’s mind: Bowls. Partnering with the Valero Alamo Bowl, Crush The Bowl Game delivered fun, bowl-centric game day recipes and a chance to win an all-expenses paid trip for two to this year’s game.
Over 5,000 consumers entered and received a NatureSweet recipe based on their preferences.
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