![](https://i0.wp.com/andrewzenyuch.com/wp-content/uploads/2014/06/rsw12577_5_redsox_ad_v1.png?fit=800%2C1039&ssl=1)
Poland Spring is the Official Bottled Water of the Boston Red Sox. In this year’s program ad, the brand wanted to tout its status as the #1 Beverage of Boston.
We found a nice way to communicate the shared #1 status of both the brand and the team, and used it to highlight Poland Spring’s points of differentiation.
Click to enlarge.