Andrew Zenyuch

Creative Director/Copy

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Slogan for Unilever Internal Initiative

Posted August 7, 2011 by Andrew Zenyuch
Flip the Gap

A Unilever shopper marketing manager wanted a slogan to motivate his sales team. Their was a gap between their current sales numbers and their quarterly goals. He wanted a phrase to use on t-shirts, in emails and on printed collateral to inspire his sales team to reach their goals.

Playing with the letters G, A, and P, I put them in the reverse order and wrote: Prepare. Achieve. Grow. This inspired the line: Flip the Gap.

Click on the image to enlarge.

Flip the Gap

Tagged: Internal Initiative, Logo, Slogan, Unilever

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© Andrew Zenyuch