![](https://i0.wp.com/andrewzenyuch.com/wp-content/uploads/2015/08/13431_26_TW_JB_Tour_FullRender.jpg?fit=980%2C514&ssl=1)
As a part of the new Tradewinds Jimmy Buffett Island Teas launch, we created the 2015 Sip & Sing Tour – an experiential activation that followed Jimmy’s own nationwide summer concert series. Our custom-wrapped RV parked among the tailgaters and served up product sampling, giveaways, trivia, a karaoke experience similar to the online contest and a whole lot of fun.
These events gave us a captive audience of our target consumers: some of the most passionate fans out there – Parrotheads. They loved Jimmy’s Island Tea flavors, and their legendary enthusiasm for the island lifetyle was on full display:
Myself, a few co-workers and even the client got into the karaoke fun.
![Sip & Sing RV](https://i0.wp.com/andrewzenyuch.com/wp-content/uploads/2015/08/RV.png?resize=225%2C300&ssl=1)
![Full Tour Set Up](https://i0.wp.com/andrewzenyuch.com/wp-content/uploads/2015/08/Full-Tour-Set-Up.png?resize=300%2C225&ssl=1)
![Full Tour Rendering](https://i0.wp.com/andrewzenyuch.com/wp-content/uploads/2015/08/13431_26_TW_JB_Tour_Karoake_FullRender.jpg?resize=300%2C118&ssl=1)