Unilever Spreads Good To Know Program: Thematic, Web, In-store

Unilever thought shoppers didn’t understand all the great benefits of using margarine Spreads. So we created Good To Know. This program delivers a series of health claims from Unilever’s Spreads in a fun, impactful way. My Concept Write-Up is below. The above creative was translated to in-store shelf cards, an FSI and the web.

Unilever Spreads Good To Know Concept