resource Natural Spring Water wanted to refresh their tagline to better connect with consumers and convey the brand in an easier-to-understand manner.
To accomplish this, I focused on something very ownable to the brand, the “re” part of it’s name, and what it means within the realm of supporting a lifestyle of total well-being. My line uses words that highlight the consumer benefit while emphasizing the “re” aspect to establish ownability in the bottled water space.
The new tagline is being used in all brand communication, and is supported by a campaign that infuses “re” words into every communication – a strategic step I pushed for and developed.
Click to enlarge.