After Coleman was repositioned as a Clean Convenience brand, it started gaining traction with Millennials who want fast, easy meals with ingredients they trust. We wanted to further ingrain and attract this target, so I created the #RealTalk platform. It’s designed to position all Coleman messaging in a straight-forward manner consistent with the brand using the highly popular hashtag to resonate with our target.
First Landing/Headline
Back To School Landing Page
Holiday Landing Page
