Sweet Leaf Tea – Tagline

Sweet Leaf Tea wanted a new tagline to show that the brand was more than just tea. The goal was to highlight everything they’re involved in – from concert sponsorships, to spreading sweetness, to organic farmers markets – and communicate more of their lifestyle.

The new tagline invites consumers to discover all the things Sweet Leaf is about, while being a nice double entendre for the tea itself. It’s used as primary brand communication in all marketing avenues. It also inspired a digital sweepstakes and lives on the packaging.