Everything Legendary – eCommerce Brand Launch

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Everything Legendary, a black-owned, plant-based food company, came to Donovan to prepare for their upcoming appearance on ABC’s Shark Tank, where they received a $300,000 investment from Mark Cuban.

They wanted everything – an entire website, eCommerce optimization, defining the brand tone and creative direction, photoshoots, social content, video, product descriptions, Google ads, social ads, banner ads and more – to capitalize on the momentum of the show.

The results speak for themselves:

  • Over $500,000 in sales in the first three weeks
  • Averaging $5,000 to $6,000 in sales a day
  • Securing a deal with Target to pilot their product in over 300 stores nationwide
  • Opening up a wholesale portion of their site, already registering over 50 restaurants with more coming aboard every day

Everything Legendary About Us