Perdue Chicken Plus – Name and Launch

Chicken Plus Logo

Perdue came to us with new tenders and dino nuggets that blended their chicken with chickpeas and cauliflower to give a a 1/4 cup of veggies in every serving. New to the flexitarian space, I named it Chicken Plus to show the connection to Perdue and that it’s more than just chicken.

The next challenge was launching the product. Parents seriously struggle to get their kids to eat veggies, so we leaned into that insight for our video series. It showed the great lengths kids go through to avoid them and how those days are over thanks to Chicken Plus.