The above display brought the #DistrictPerrier activation to life in store. The headline – which was originally to It All Starts with a Sip – was used to anchor the entire program across all touchpoints. This intriguing invitation to the brand became a sign off in the videos below, and teased the program on Facebook.
Our keyhole visual concept was also echoed in different elements, and Unlock the Celebration and other Unlock CTAs were used throughout as well.
The promotion also got some attention from MediaPost.