Sweet Leaf Tea was looking for a fun event to officially launch their brand in NYC. Ryan Partnership came up with the idea that Sweet Leaf wanted to show just how sweet New Yorkers really are.
To do this, we created random acts of sweetness as “Grannyisms” that live under the Sweet Leaf Caps, and held an event at The High Line where consumers could take a cap, complete the act, and share it on social media. The event was a huge hit, resulting in hundreds of posts, thousands of smiles and one sweet time for New Yorkers.
Check out the recap video that I wrote to see the event in action as well as all the creative elements.
Press:
- #SweetActs: Be Sweet Out There with Sweet Leaf Tea – Socially Superlative
- New Yorkers get sweeter with Sweet Leaf Teas! – The Regular Guy NYC
- Sweet Leaf’s NYC Kick-Off – Sweet Leaf Press Release
Additional Creative Elements:
Manifesto
Handout
Digital #SweetActs Counter
